Blonde, silver and grey hair is the most beautiful when it looks cool and clear, and the first to show it when it doesn’t: a little brassiness after a summer of sun, a dullness from hard water or city air. The fix is not more product. It is the right five, used in the right order.
This ritual is built around Maison Éloure’s violet Silver Shampoo and Silver Mask, the mask once or twice a week, with two weightless Éloure mists for every day and Sisley’s Protective Shield Mist for days in the sun or the city.
The edit
Silver Shampoo, 250 ml
A violet toning shampoo for blonde, silver and grey hair: the wash that sets up the mask.
- Key ingredients
- Concentrated violet pigments, plant-based proteins (hydrolyzed vegetable and pea protein) and conditioning agents, in a gentle cleansing system.
- What the brand says
- A gentle toning shampoo that neutralizes unwanted yellow and brassy tones while cleansing, restoring cool clarity and shine to blonde, silver and grey hair; plant proteins reinforce the hair fiber and conditioning agents smooth the cuticle, without drying out the strands.
- How to use
- Apply to wet hair, massage softly and rinse thoroughly after 3 minutes.
Silver Mask, 190 ml
A violet toning mask for blonde, silver and grey hair, in a wide jar: the heart of the ritual.
- Key ingredients
- Concentrated violet, red and blue pigments, plant proteins (hydrolyzed vegetable and pea protein) and shea butter.
- What the brand says
- An intensive toning treatment that neutralizes unwanted warm tones while deeply nourishing blonde, silver and grey hair, restoring softness, clarity and shine.
- How to use
- Apply to towel-dried hair, massage in softly, and rinse thoroughly after 10 to 15 minutes.
Leave-in Conditioning Mist, 200 ml
A weightless leave-in mist for detangling and softness, the everyday base layer.
- Key ingredients
- Conditioning agents with glycerin and castor oil, in Éloure’s signature fragrance.
- What the brand says
- Instant hydration, easier detangling, less frizz and more shine through the day, without weighing hair down.
- How to use
- Mist over towel-dried or dry hair, comb through, and don’t rinse.
Soft Gloss Mist, 200 ml
A fine finishing mist for gloss: the step that makes light hair look polished.
- Key ingredients
- A lightweight blend of conditioning oils, in the house fragrance.
- What the brand says
- Enhances natural shine, smooths the surface of the hair and softens flyaways, without buildup.
- How to use
- Mist from about 25 to 30 cm over finished, dry hair as a final touch.
Protective Shield Mist, 100 ml
A light, non-sticky protective mist for all hair types, for sunny days, swims and city streets.
- Key ingredients
- A physical shield of hazelnut, camellia, shea and macadamia oils with pro-vitamin B5, and an antioxidant shield of sunflower seed and artichoke leaf extracts, tocopherols and a photodegradation blocker (it contains no sunscreen filters).
- What the brand says
- Helps shield hair from sun, pollution, humidity, salt and pool water, in a fresh, light mist that leaves no residue.
- How to use
- As the last step of your hair routine, apply evenly to dry or damp hair from 4 to 6 inches. Use once or twice a day in the city, or before sun or swimming. Avoid the eyes; if contact occurs, rinse well with clean water.
The ritual, step by step
- 3 minutes
The silver wash
Massage the Silver Shampoo (opens in a new tab) softly into wet hair, leave it for 3 minutes, then rinse thoroughly. Squeeze the hair gently in a towel: the mask works on towel-dried hair, not dripping wet.
- 10 to 15 minutes
The violet mask
Once or twice a week, massage the Silver Mask (opens in a new tab) softly through the hair from roots to ends. Leave it for 10 to 15 minutes; a bath, a coffee, a chapter. Then rinse thoroughly.
- 1 minute
Mist and comb
On towel-dried hair, a few mists of the Leave-in Conditioning Mist (opens in a new tab), then comb through from the ends up. Style as usual.
- 30 seconds
Shield, when you’re out
Before a day in the sun, a swim or a long walk through the city, mist the Protective Shield Mist (opens in a new tab) evenly from 4 to 6 inches as the last step.
- 30 seconds
Polish
At night out, a fine veil of Soft Gloss Mist (opens in a new tab) from 25 to 30 cm over dry hair, for the shine that light hair shows best.
Who it’s for, and when
Natural or coloured blonde, platinum, silver and grey hair, and anyone who has noticed warm or brassy tones creeping in. The mist layers suit every hair type. Pigmented masks can tint very light or porous hair, so try a small section first and keep to the recommended time.
The shampoo at every wash, the mask once or twice a week, the leave-in mist after every wash, the shield on sunny or city days and before swimming, and the gloss mist whenever you go out. Most useful at the end of summer, and all winter under indoor heating.
Shop this ritual
Every step of this ritual is available in The Gloss Shop.
Silver Shampoo, 250 ml
Silver Mask, 190 ml
Leave-in Conditioning Mist, 200 ml
Soft Gloss Mist, 200 ml
Protective Shield Mist, 100 ml
Visit The Gloss Shop Browse the full boutique (opens in a new tab)
Orders are fulfilled and shipped by our partner boutique. Free US shipping on orders of $75+. Prices as listed on October 24, 2026. Disclosure: we have a business relationship with our partner boutique. #ad.
